Skilled tradespeople, engineers, and apprentices have options. The businesses attracting the best ones aren’t necessarily paying the most – they’re the ones that look like somewhere worth working. A well-made recruitment film does in two minutes what a job ad can’t do in two pages: it shows the environment, the team, the culture, and the standard of the work.
The same logic applies inside the business. Training that relies on your best people being in the room doesn’t scale – and when those people leave, the knowledge goes with them. A training film standardises delivery, removes the bottleneck, and gives new starters a consistent induction every time, without pulling a senior team member off the tools.
Workforce films are built to be used repeatedly. One shoot, multiple assets, compounding value across every hire and every onboarding cycle.
Every project includes cinematic on-site filming, professional editing, colour grading, sound design, and final delivery in every format you need. Pricing scales with the scope of your story – not output quality.
The right tier depends on how much of your business needs to be captured, how many audiences the film needs to speak to, and what you want it to achieve. If you’re unsure, that’s exactly what the discovery call is for.
Standard production costs – lighting, audio, drone, and travel within Melbourne — are included. Sites beyond Melbourne quoted individually.
Show what it’s actually like to work at your business. The environment, the team, the type of work, the standard you hold yourself to. Recruitment films attract candidates who are already self-qualified – they’ve seen the workplace, they want in, and they’re less likely to leave once they arrive.
Used on your careers page, LinkedIn, job boards, and paid recruitment advertising. One film that does the work of a hundred cold job ads.
Compliance content that people actually watch and retain. Safety induction videos are often the first impression a new starter or contractor gets of your business – a well-made one signals that you take safety seriously, not just as a legal obligation but as a cultural standard.
Built to your specific site requirements, safety regulations, and industry standards. Can be updated as requirements change without a full re-shoot.
Standardise how knowledge moves through your business. Instead of relying on one or two key people to run every induction, a training film delivers the same information, the same way, every time – whether you’re onboarding one new starter or twenty.
Covers process walkthroughs, equipment operation, role-specific procedures, and company standards. Reduces onboarding time, removes the bottleneck, and protects institutional knowledge when people move on.
A high-quality still image library built alongside your video content – or as a standalone shoot. Team portraits, site documentation, process photography, equipment and product shots, and event coverage. Used across your website, recruitment materials, capability statements, tender packs, and social media.
One shoot day typically produces enough photography to refresh every digital and print touchpoint your business relies on.
Scope, timeline, and investment are developed in full on a discovery call. No two Anchor projects look the same, and pricing reflects that.
For foreign primes entering the Australian market. Operational briefings, cultural onboarding, regulatory context, and site-specific safety content – produced for an audience that’s arriving with a different frame of reference and needs to get up to speed quickly.
Velv works directly with primes and their local partners to develop content that bridges the gap between head office expectations and on-the-ground Australian reality.
Scope, timeline, and investment are developed in full on a discovery call. No two Anchor projects look the same, and pricing reflects that.
A clear process that works around your operations, your team, and your schedule.
We map your workforce challenge – whether that’s a recruitment pipeline problem, a training bottleneck, a safety compliance requirement, or a localisation brief. The discovery call defines scope, audience, and what the content needs to achieve before we plan a single shot or frame.
Shoots are built around your shifts, site access, and safety requirements. We scout locations in advance, brief your team on what to expect, and plan the schedule to minimise disruption to your operations.
On site, we work fast and quietly. We know what we’re looking at – the processes, the equipment, the language. Your team won’t need to explain themselves to us, and we won’t slow things down asking basic questions.
Every piece of content is reviewed and approved by your team before release. Nothing goes to a job board, an LMS, or a safety induction system without your sign-off.
Finished content is delivered in every format you need – web, mobile, LMS-ready, social, and print-ready. Film and photography assets together in a single content library, built to be used and reused across every hire and onboarding cycle.
We ask questions. Real ones. We don’t send you a twelve-page creative brief and ask you to fill it in – we run a conversation, understand your workforce challenge, and build the creative direction from there.
Most people who haven’t been filmed before are nervous. We use conversational direction, short takes, and a calm set to get natural, confident performances from people who’ve never done this. The final cut only uses the best moments.
We understand the work. The machinery, the processes, the safety constraints, the way things actually run on a job site or shop floor. That means your team spends less time explaining and more time doing what they do – and the content comes out accurate and credible.
One workforce content shoot typically produces more usable material than clients expect. Film cut-downs, photography stills, short-form assets – a single shoot day can feed your LinkedIn, careers page, capability statement, and paid advertising simultaneously.
Planning, production, editing, and delivery are handled. You show up for the shoot, approve the content, and deploy the assets. That’s the full extent of your involvement.
A brand story film speaks to everyone – customers, procurement teams, recruits, and stakeholders simultaneously. A recruitment film is built specifically to speak to candidates: it focuses on the working environment, the team, the culture, and the day-to-day reality of the role. Many businesses start with a brand story film and use it for recruitment as well — others want something purpose-built for hiring. We’ll tell you which makes more sense on the discovery call.
Often, yes. A well-planned shoot day can produce a recruitment film, training content, safety footage, and a photography library from the same session – reducing the cost per asset significantly. This is something we plan for in pre-production so you get maximum value from a single shoot day.
60 to 90 seconds for social and job board use. Up to 3 minutes for a careers page hero film. We’ll produce cut-downs in multiple lengths from the same footage so you have options across different platforms.
Multi-site and multi-department projects are scoped individually. We’ll map the full coverage requirement on the discovery call and plan a schedule that covers everything efficiently.
Yes. We design training content with future updates in mind – modular structure where possible, so individual sections can be re-shot without rebuilding the whole piece. We’ll discuss this during planning.
Yes. We work to your site’s specific safety requirements, relevant Australian standards, and industry-specific regulations. We’ll review the relevant requirements before the shoot and design the content accordingly.
Localisation content is built for foreign companies – typically large primes – that are entering the Australian market and need to brief their incoming workforce on Australian workplace culture, safety standards, regulations, and site-specific procedures. If you’re a foreign prime setting up Australian operations, or a local partner supporting one, this is built for your situation.
Both. Photography works well alongside a video shoot – it’s efficient and produces a complete content library in one day. But we also take standalone photography briefs when that’s what the project calls for.
Book a discovery call. We’ll work out which type of workforce content fits your situation, what scope makes sense, and what the investment looks like. No obligation, no pressure.
We work with a small number of industrial clients that get our full attention – and a partner who knows what they’re looking at when we walk your shop floor.
If you’re serious about how your business is seen, let’s talk.
